What do you believe to be true that just isn’t? Answering that question immediately pits your perception of reality against the consensus of reality. We believe things that are
Happy New Year! It’s commonly a time for both reflection and projection; of both resolutions and new habits. As you get back into the swing of things, you might
Are you creating fans? I’m a fan of the football team the Dallas Cowboys. Don’t hate me. You also don’t need to remind me of the season
Make no mistake: we’re afraid of mistakes. We’re taught early on to fear mistakes. We’re warned for good reasons (“don’t stick a knife in a live
What should we talk about? There is, perhaps, no question more frequently on the minds of content and marketing practitioners. The answer is often weighed against beliefs about how successful
“What gets measured gets managed.” I see so many marketing measurement-focused PowerPoints start with this famous quote – or its corollary, “You can’t manage what you can’t measure.” Both
(Note: This is a post that I wrote 6 years ago. I found it when I was going through some archives as I work on my new Website. I\’m
Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point of this popular maxim remains the same. If you want
Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, no text messaging to deliver “I’m calling you now”
Fear. It’s one of the most misunderstood human emotions. Fear isn’t the desire to avoid something; that’s indifference. Nor is fear the opposite of courage. As John
Why do you create the content you create? We all want to think that there is true meaning in the work we do, but what is the motivation behind doing
What is thought leadership? In our busy, search-driven, and social media powered world, differentiating our brand’s point of view can be a daunting task. What do the words “thought
