Content strategy & operations advisor | Helping brands turn marketing and content chaos into clarity| Moving leaders and team from “we should do better” to “we finally did” by sharing content strategy, operations, AI-enablement expertise.
Perception You think writers “should just know” the strategy. Or that they can “figure it out” as they go because, you know, they are smart and creative. Reality That assumption
Perception Everything looks fine on paper. Your org charts are up to date. Everyone has a title, job description, and knows where they fit in the grander scheme of things.
Perception You're just being "responsive", "collaborative", and "flexible" when you approve and your team spins up content for whomever shouts the loudest
Perception You think (hope) AI is a silver bullet. It’ll clean up your processes, speed up creation, and (finally) get your content lifecycle and flow under control. Automate, and
Perception You think a content intake form and process slows things down. Think it adds unnecessary friction. You don't implement or enforce one in the name of “agility”
Perception Your content feels chaotic. And if we're being transparent, you’re probable annoyed because you’ve tried to clean it up and any improvements are minor, short-lived,
Doing something repeatedly and expecting a different result is EITHER practice or insanity. The only difference is in your degree of patience–how long you’re willing to wait to
Ah, efficiency, the too-oft used word that will make you a winner in corporate buzzword bingo every time. Managers and consultants all love to use this word in meetings, while
We’ve been hearing the vendor buzz about empowering business users with the latest tech for years. But here’s a question for you: do they really want it? Or
Collaboration. It’s the buzzword that companies love to toss around like confetti at a New Year’s party. “We need more collaboration!” and then schedule another round of soul-sucking
Ah, efficiency, the too-oft used word that will make you a winner in corporate buzzword bingo every time. It’s a word that every manager (and consultant) loves to drop
