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The Bearings Table
A place to find your bearings.
Seventh Bear takes its name from Ursa Major or the Great Bear constellation — the only constellation in the northern sky that never sets. Every other star rises and falls, fooling you about where you're headed. The Bear stays. And because it stays, it is the oldest navigational instrument we have: trace the line through its two pointer stars and it leads you, every night, to true north.
That's not a bad description of what a marketing leader actually needs right now. Not more stars. Not a brighter sky. But a way to find the fixed point when everything around them is moving and loud — AI decisions with no clear answers, boards asking questions that weren't on last year's roadmap, and a content and creative function that's being asked to do more with less certainty. The Bearings Table is the room we built for exactly that.
Next on the Table
Everyone's putting AI into their marketing operations, and none of it is working as advertised.
Wednesday, July 21, 2026 · 11:00am PT / 2:00pm ET · $125
What the Bearings Table is
The Bearings Table is a small, deliberately uncrowded gathering of senior marketing, content, and communications leaders who are tired of filtering signal from noise on their own.
It's part working session, part sounding board, part trusted filter. We take what's genuinely happening in the world — the technology worth your attention, the moves worth making, the noise that's safe to ignore — and we think it through together, out loud, with the benefit of a room filled with others who've been where you are. You leave with a clearer read on what's real, what's important, and connected with a few people you'll want to keep talking to long after the session ends.
What it's not
Not a webinar. You won't be talked at while you answer email. You'll be an essential part of the conversation.
Not a vendor pitch. Nobody's selling you a tool. We're figuring out which ones are worth your time.
Not a crowd. It's small on purpose. Curated so the people at the table don't have to compete with each other to have their voice heard, and built so the connections are real.
Who's at the head of the Table
Robert Rose and Cathy McKnight have spent a combined four-plus decades helping marketing and content leaders make sense of exactly this kind of moment, to survive and thrive when the ground is shifting fast and the pressure to have answers is immediate. Robert is one of the most recognized voices in content strategy. Cathy brings deep expertise in marketing and content operations. Together, they've advised brands ranging from early-stage to Fortune 100. The Bearings Table is where they do that thinking out loud, with you.
What Bearings Table delivers
The sessions are the heart of it — but not the whole of it. The Table is built for people who'd rather navigate by knowledge than by hype. Here's what it looks like in practice.
Gatherings, virtual and in person
Regular online sessions to get your bearings on what's happening right now — and, as the Table grows, gatherings in person, together, where the best conversations always seem to happen.
Frameworks you can actually use
The tools, models, and ways of thinking built from decades of hand-on practice — shared plainly, so you can put them to work on Monday, not file them away.
Learnings from people who've been there
The real, in-the-weeds experience of peers solving the same hard problems — what worked, what didn't, and what they'd do differently. The stuff nobody puts in a keynote.
A filter for the noise
A trusted, curated read on what's worth your attention and what's safe to ignore — so you spend less time drinking from the firehose and more time consuming what you need to make the best decisions.
Interested? Pull up a chair.
We're building Bearings Table, and the invitation is open — but there's no pressure to make every seating. How about this: we'll send you the weekly menu, and you can pull up a chair whenever the spirit (or the appetite) moves you.
No obligation, no membership card, no standing reservation. Just a standing invitation and a reminder that there's a table worth sitting at.
Ready to sit down sooner? See the next scheduled Table →