Robert Rose is a trusted marketing advisor, best-selling author, and founding member of the team that built the Content Marketing Institute into the leading voice for the practice of content marketing.
Is Reach and Frequency dead? For two decades, we’ve been ghostwriting Google’s profits—and now AI is remixing our work into traffic black holes. And we marketers have
Collaboration. It’s the buzzword that companies love to toss around like confetti at a New Year’s party. “We need more collaboration!” and then schedule another round of soul-sucking
We’ve been hearing the vendor buzz about empowering business users with the latest tech for years. But here’s a question for you: do they really want it? Or
In an era driven by content, companies across all industries and of all sizes face the considerable (somewhat of an understatement for some) challenge in managing and distributing their content
Welcome to the start of what will no doubt be another fascinating year in the world of content and marketing. Well, fascinating for those of us in the industry, interesting
For most the question of “Are you ready to get ready for Generative AI?” is a resounding, “We’re not sure.” Which is not surprising. One of the most common
We get asked for our opinions all the time. Makes sense, it’s what we do – helping clients with their content-related, well, everything – strategy, operations, technology, … One of the most
The speed at which companies feel compelled to create content (why that isn’t always what isn’t the right way is the topic for another blog post), is only
It doesn’t matter where you go, who you are talking to, or what you are talking about – somehow, someway, AI (artificial intelligence) creeps, or more often, comes screaming into
Growing up in Canada, street hockey was a sport played year-round regardless of weather, the number of kids available to play, or traffic patterns. After a few long years – not
Checking accounts. Taking luggage on an airplane. Public restroom use. Wild animals. Access to digital assets. What do all of these things have in common you may be wondering? In
There is a belief that things – good and bad – come in sets of three. There are many examples of this … primary colours, Freud\’s theory of personality, little pigs, functional
