It's not your team,
it's your operating model.
September 2026
BEARINGS TABLE EVENT
The Bearings Table · September 30, 2026 Session
Your Org Chart Isn't Broken. Your Operating Model Is.
Most marketing org structures haven't meaningfully changed since the pandemic. Sure, titles have changed and a few job descriptions have been updated. But the silos, reporting lines, and operating models underneath are eerily similar to existed ten years ago.
A 90-minute working session for the marketing leaders who know their team is capable, but just can't figure out why everything still feels harder than it should.
Nobody wants to admit their org structure is flawed. But here's the thing: your team isn't the problem. The challenge stems from the structure they're stuck working within and the systems holding them in place. Most content teams were built around great writers, designers, and editors, people hired for their craft. What they weren't hired for was systems thinking, operational management, strategy, and organizational influence; exactly what modern marketing organization now demands. So the real question isn't whether your team needs to change, it's which new direction do you head? Do you teach writers how to run operations, or teach operators how to think like creatives? We have a point of view. Come ready to push back.
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Wednesday, September 30, 2026 · 11:00am PT / 2:00pm ET · $125.
Online, live, and deliberately small.
Claim your Seat ↓What we'll get into
Most marketing organizations are running a 2026 content and marketing ecosystem on a pre-pandemic, pre-AI operating model. The structure hasn't matured — it's fossilized. And AI didn't create that problem. It just made it impossible to ignore.
Outside Looking InWhat the research and our client work is showing us about how the gap between org design and operational reality is widening — and what it's actually costing teams in speed, quality, and retention.
Inside Looking Out: What high-functioning marketing orgs look like in 2026 — how they're structured, how they've built bridges across silos, and how they've approached the hardest question in the room: do you upskill your creatives on systems, or your operators on craft?
What To Do Now: — Practical frameworks for auditing your current structure, identifying where the real friction lives, and making the case to leadership for the changes that impactfully matter.
You'll bring your own situation. So will everyone else. And because the room is small and curated so no one in it competes with anyone else, people will actually speak their truth — which is the whole point.
The details
When
Wednesday, September 30, 2026
11:00am PT / 2:00pm ET · 90 minutes
Where
Online and live — not recorded, so what's said in the room stays in the room.
Size
Strictly limited.
Small on purpose.
Price
$125
Less than an hour of most consulting retainers. More useful than most half-day conferences.
Attendees can opt into an included, private, 30-minute session afterward to work through their own situation one-on-one.
Claim your seat
Register below, and we'll send the room details and a short prompt to come ready with — the one situation you want a clearer read on. The room is kept deliberately small. When it's full, it's full.