Nobody's AI Is Working As Advertised
July 2026
BEARINGS TABLE EVENT
The Bearings Table · July 2026 Session
Everyone's putting AI into their marketing operations, and none of it is working as advertised.
A 90-minute working session for the marketing leaders who have to make the call on what to adopt, what to ignore, and what to say to senior leadership when they ask why the robots haven't fixed everything yet.
Everybody's stuffing AI into their marketing operation. Almost nobody will admit how little of it is working as advertised. In 90 minutes, Cathy and Robert put the real picture on the table — what the vendors are overselling, what best-in-class teams are actually doing in 2026, and what to do about it Monday morning. It's a table, not a TED talk: you're in the conversation, not the audience.
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Tuesday, July 21st, 2026 · 11:00am PT / 2:00pm ET · $125.
Online, live, and deliberately small.
Claim your Seat ↓What we'll get into
Introduction: Everybody's stuffing AI into their marketing operation. Almost nobody will admit how little of it is working as advertised. In 90 minutes, Cathy and Robert put the real picture on the table — what the vendors are overselling, what best-in-class teams are actually doing in 2026, and what to do about it Monday morning.
Outside Looking In Drawing on our most recent proprietary research and advisory work with the major vendors, we separate the genuine from the vaporware — which "agentic" claims are real, and which are last year's features with a sparkly AI-wash.
Inside Looking Out: What best-in-class workflows and content strategy actually look like in 2026 — and how to build the business case to pause, reset, and get genuinely ready.
What To Do Now: — Practical, immediate next steps, worked through together as a room. You leave with practical ideas, not just perspective.
You'll bring your own situation. So will everyone else. And because the room is small and curated so no one in it competes with anyone else, people will actually speak their truth — which is the whole point.
The details
When
Tuesday, July 21, 2026
11:00am PT / 2:00pm ET · 90 minutes
Where
Online and live — not recorded, so what's said in the room stays in the room.
Size
Strictly limited.
Small on purpose.
Price
$125
Less than an hour of most consulting retainers. More useful than most half-day conferences.
Attendees can opt into an included, private, 30-minute session afterward to work through their own situation one-on-one.
Claim your seat
Register below, and we'll send the room details and a short prompt to come ready with — the one situation you want a clearer read on. The room is kept deliberately small. When it's full, it's full.