Are you one of the cobbler’s children? The phrase “the cobbler’s children” refers to the proverbial shoemaker who is so busy making shoes for his customers that he
Content Strategy. Yup. Here at The Content Advisory, we’ve spent quite a few brain cells and digital ink defining and defending the approach of content as a separate and
Last week I got into a discussion with a client about the fact that “timeless” content does not automatically mean that the content will stand the test of time. Nor
We think a lot about change in the business of content marketing. We think about how we’re going to change our strategies, our people, and our culture to fit
I’ve been asked by clients and colleagues this week for my thoughts on Gillette’s “We Believe” ad, which takes aim at toxic masculinity in our culture. I really
The “massive” €50 million ($57 million) fine is driving the press coverage, but there are far more significant aspects of the French data protection authority (CNIL) finding that Google is
One of my marketing friends told me at a recent conference that his team was trying to find “their villain.” Their challenge, as he put it, was that they couldn’
The holidays are a time of tradition, when many of us wrap ourselves in the past as in a comforting blanket. But how many of our traditions are actually based
Last week, a client of mine told me about some trouble with a writer on his team. “He’s continually producing subpar work,” he said. “I’m not sure what
I’m on the last leg of my 2018 Content Marketing Master Class tour, and (like every year) I’ve learned as much as I’ve taught. If there’s
Greetings from seat 9F. I’m smack dab in the middle of my annual Master Class Tour. It’s one of my favorite times of year because I get to
I had an interesting chat the other day with a newly appointed vice president of content at a retailer. She had been given the mandate of creating a completely new
