I had an interesting chat the other day with a newly appointed vice president of content at a retailer. She had been given the mandate of creating a completely new
In this weekend of American Thanksgiving, I hope you all are spending time with your families. As I was traveling home from London recently, I had an unusual experience on
It’s been a trying week for me and my family. I’m in Europe – you know, just doing my usual Content Marketing thing – when I get the text message
I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m reminded of the lyric from the wonderful, and heartbreaking
A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level professionals that make up their audience are so unsatisfied
Last week I worked with a content marketing team that’s killing it. In two years, they’ve doubled their content production, doubled the number of active leads they’re
In my storytelling workshops, I stress that to be effective with any content marketing strategy, you’ve got to develop a distinctive – as opposed to distinct – point of view for
Last week a client asked me how it felt to have completed Content Marketing World and brought the year to successful close. “I don’t actually see Content Marketing World
Well, it’s been an eventful couple of weeks. I mean in content. (Why? Is there something else happening in the news that I should be aware of?) Anyway, first,
Well, it’s been a week where “truth” has been elusive. Now, before the pitchforks come out, let’s put current politics aside. I’m not referring to what’s
I have no doubt that you’ve heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if something’s working adequately,
I’m just finishing Factfulness by Hans Rosling. This amazing book illuminates a world we barely recognize by challenging what we assume the “facts” to be. Rosling posits that we
