Things sure don’t last like they used to. Remember your grandmother’s refrigerator? It lasted 25 years. You might have inherited it. That thing might still be running. But
I have a challenge for you. Don’t think about a pizza. Avoid all thoughts of delicious pizza. You especially should not think about a deep-dish pizza. I’m sorry,
Two weeks ago, one of the five most valuable and innovative companies on the planet did something incomprehensibly stupid. Or did it? Apple held its annual Worldwide Developer’s Conference
At a marketing workshop I taught recently an attendee asked, “Is there ever a case where a business would create content that has no intrinsic business value?” I could have
What story are you telling? One of marketing’s most important functions is to differentiate our products and services from our competitors’ to make it more attractive to a particular
Does friction rub you the wrong way? (Sorry, I’ll show myself out.) Friction represents a slowing of movement. Depending on our desired application, it can be good or bad.
You launched it. The thing. It’s one of the most amazing things your company has done in years. It was a huge success. Your inbox is filled with compliments
As managers, we have two ways to make our business more valuable: financial and strategic. Classic marketing and advertising are almost always focused on creating financial value (sales growth, profit
Imagine for a moment you’re Og, the primary hunter in a tribe of hunter-gatherers. You’ve started this innovative project: Instead of sending out hunters on long expeditions, you’
Are you winning yet? Or are you losing? Is your business first in your industry? How is your content program doing? Best in class? Worst in class? Is your marketing
Here’s something I bet you can identify with. You’ve just gotten your tax refund check and you decide it’s high time to select that new car you’
Content marketing trends so far in 2019 have truly been a reflection of where we are in the world – a tale of two cities. The positive economy, and the acceleration
