Deliver the Expected Unknown
What is an expected surprise for you? This was a question I asked a marketer in an email exchange last week. He had sent me a note explaining that he
2 min read
Page 13 of 15
Waiting to Speak Our Content
Are you listening, or waiting to speak? When we’re sitting with someone – whether it’s a friend, or a coworker, or our life partner – how often we are actually
3 min read
Building a Purple Audience
Have you ever felt that wave of happiness when your scheduled meeting is canceled? Yeah, me too. But here’s the funny thing. Instead of using that freed time to
2 min read
Based on A “True” Story
At the opening of some movies, you see the phrase “Based on a true story.” These five little words are not just a disclaimer, they’re a purposeful storytelling technique.
2 min read
Should We Maximize Our Strengths or Minimize Our Weaknesses?
In business management and leadership, there’s a theory that people or teams will achieve more success by building on their strengths rather than by fixing their weaknesses. The book
2 min read
The Powerful Pull of a Founder’s Story: How to Be Your Brand’s Hero
My name is Julia McCoy and I am a college dropout. . . Doesn’t sound very exciting until you realize that the rest of that sentence reads, “. . .who has earned over
4 min read
Are You Creating or Constructing?
“The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it
3 min read
Is It Time to Bring a Preacher to Your Practice?
Are you one of the cobbler’s children? The phrase “the cobbler’s children” refers to the proverbial shoemaker who is so busy making shoes for his customers that he
2 min read
Intelligent Content Strategy - Getting Ready For 2020
Content Strategy. Yup. Here at The Content Advisory, we’ve spent quite a few brain cells and digital ink defining and defending the approach of content as a separate and
6 min read
Striving for Classic Instead of Evergreen
Last week I got into a discussion with a client about the fact that “timeless” content does not automatically mean that the content will stand the test of time. Nor
2 min read
Be Certain About Uncertainty
We think a lot about change in the business of content marketing. We think about how we’re going to change our strategies, our people, and our culture to fit
3 min read
Are Brands Inherently Unreliable Narrators?
I’ve been asked by clients and colleagues this week for my thoughts on Gillette’s “We Believe” ad, which takes aim at toxic masculinity in our culture. I really
3 min read