One of my marketing friends told me at a recent conference that his team was trying to find “their villain.” Their challenge, as he put it, was that they couldn’
The holidays are a time of tradition, when many of us wrap ourselves in the past as in a comforting blanket. But how many of our traditions are actually based
Last week, a client of mine told me about some trouble with a writer on his team. “He’s continually producing subpar work,” he said. “I’m not sure what
I’m on the last leg of my 2018 Content Marketing Master Class tour, and (like every year) I’ve learned as much as I’ve taught. If there’s
Greetings from seat 9F. I’m smack dab in the middle of my annual Master Class Tour. It’s one of my favorite times of year because I get to
I had an interesting chat the other day with a newly appointed vice president of content at a retailer. She had been given the mandate of creating a completely new
In this weekend of American Thanksgiving, I hope you all are spending time with your families. As I was traveling home from London recently, I had an unusual experience on
It’s been a trying week for me and my family. I’m in Europe – you know, just doing my usual Content Marketing thing – when I get the text message
I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m reminded of the lyric from the wonderful, and heartbreaking
A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level professionals that make up their audience are so unsatisfied in
Last week I worked with a content marketing team that’s killing it. In two years, they’ve doubled their content production, doubled the number of active leads they’re
In my storytelling workshops, I stress that to be effective with any content marketing strategy, you’ve got to develop a distinctive – as opposed to distinct – point of view for
