Last week a client asked me how it felt to have completed Content Marketing World and brought the year to successful close. “I don’t actually see Content Marketing World
Well, it’s been an eventful couple of weeks. I mean in content. (Why? Is there something else happening in the news that I should be aware of?) Anyway, first,
Well, it’s been a week where “truth” has been elusive. Now, before the pitchforks come out, let’s put current politics aside. I’m not referring to what’s
I have no doubt that you’ve heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if something’s working adequately,
I’m just finishing Factfulness by Hans Rosling. This amazing book illuminates a world we barely recognize by challenging what we assume the “facts” to be. Rosling posits that we
An article caught my eye this week because it speaks to a dilemma I often face when talking with clients. The Inc.com piece quotes author Malcolm Gladwell talking about
Looking for new ideas? Do you believe you should think outside the box more often? As it turns out, encouraging someone to “think outside the box” is pretty useless advice.
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Content Marketing and Sales. At its surface it seems like a bad mismatch. But new research shows that business performance can be intricately linked to strategic alignment between these two
In the movie The Matrix, there’s a famous scene where Neo meets The Oracle. As he walks into her apartment, he sees a young boy bending a spoon with
