How should you measure the value of brand awareness? I\’m asked that frequently by B2B marketers, but they aren\’t asking \”how to measure it.\” That answer, of course,
A trope in content and marketing circles says: “AI won’t replace you, but someone using AI will.” It’s stupid. Pointless. And entirely based on fear. Now, to be
I recently thought of this old joke. Two hikers walk around a bend in the trail and come face to face with an angry bear. One hiker drops to his
We ordered Domino’s pizza last weekend. I know, I know. But hang with me for a moment. Do you know the scene in the movie Reality Bites where they
Did you read the open letter from The Future of Life Institute? That call to pause AI experiments more powerful than GPT-4 emerged a couple of weeks ago, and more
Comedian David Mitchell once offered this truth on the British game show Would I Lie To You?: One of the codes I live my life by is that my appearance
I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gen for
Are your content and marketing integrated? No one can argue content marketing is an increasingly important part of marketing. Content teams routinely take more and more responsibility. You take on
I just pressed send on the final manuscript for my book to be released in September. It’s called Content Marketing Strategy (snappy, eh?), and Kogan Page will publish it.
Have you heard a lot about ChatGPT lately? I thought so. In case you haven’t, ChatGPT is a prototype artificial intelligence chatbot developed by OpenAI that’s gotten a
Doing nothing when your content strategy isn’t completely broken nets nothing. While that may not be wrong, having some effort toward doing something new nets, at minimum, a new
What is a content strategy? How does it provide a competitive advantage if the content itself does not? Isn’t a content strategy supposed to define the content? Let\’s
