Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication. “Isn’t it obvious?” How many times have you asked this? That phrase often comes out when
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication. “Isn’t it obvious?” How many times have you asked this? That phrase often comes out when
Do you approach new content strategy technology from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Why not answer these
Need to revisit your content strategy? Ask these questions about what you know, don’t know, and know you don’t know. It\’ll help set you on the right
Content Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make
Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research and points of view
A few weeks ago, my friends at Demandbase asked me to comment on a new piece they were doing on how B2B organizations should optimize their go-to-market strategies. It is
I’ve been on a bit of a rant about content marketing as an approach lately and how it’s not getting the recognition that it’s due despite how
Let’s talk about failing. I had a very interesting conversation with a colleague this week about focusing on outcomes vs outputs. It’s a popular conversation these days. It
In a classic scene from the television comedy Seinfeld, Kramer decides that he’s going to provide the Moviefone service for people looking to find out the time a particular
Do you ever wish you could just start over? I was having a conversation in an airport a couple of weeks ago as I traveled for business for the first
May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling the Thumbnail Executive. Here’s the way
