Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research and points of view
Checking accounts. Taking luggage on an airplane. Public restroom use. Wild animals. Access to digital assets. What do all of these things have in common you may be wondering? In
A few weeks ago, my friends at Demandbase asked me to comment on a new piece they were doing on how B2B organizations should optimize their go-to-market strategies.
There is a belief that things – good and bad – come in sets of three. There are many examples of this … primary colours, Freud\’s theory of personality, little pigs, functional
Unlike goat yoga, hacki-sacs, and flossing (the dance, not your teeth), headless CMSs are here to stay. As advisors to enterprise buyers of technology and services you might think
Before Snapchat, we had Pinterest and Instagram. Before Insta, we had Twitter (now X). Before Twitter, we had Facebook and LinkedIn. And before that … MySpace (now Myspace), the modern social
I’ve been on a bit of a rant about content marketing as an approach lately and how it’s not getting the recognition that it’s due despite how
Let’s talk about failing. I had a very interesting conversation with a colleague this week about focusing on outcomes vs outputs. It’s a popular conversation these days. It
In a classic scene from the television comedy Seinfeld, Kramer decides that he’s going to provide the Moviefone service for people looking to find out the time a particular
Acquisitions in the content technology world happen all the time, and with increasing frequency it seems of late. Some make sense, others, not so much. This case, Optimizely announcing it
Do you ever wish you could just start over? I was having a conversation in an airport a couple of weeks ago as I traveled for business for the first
May I rant this week? I’m noticing an annoying trend in the world of business communications. It’s something I’m calling the Thumbnail Executive. Here’s the way
