I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gen
Are your content and marketing integrated? No one can argue content marketing is an increasingly important part of marketing. Content teams routinely take more and more responsibility. You take on
I just pressed send on the final manuscript for my book to be released in September. It’s called Content Marketing Strategy (snappy, eh?), and Kogan Page will publish it.
Have you heard a lot about ChatGPT lately? I thought so. In case you haven’t, ChatGPT is a prototype artificial intelligence chatbot developed by OpenAI that’s gotten a
Growing up in Canada, street hockey was a sport played year-round regardless of weather, the number of kids available to play, or traffic patterns. After a few long years
Doing nothing when your content strategy isn’t completely broken nets nothing. While that may not be wrong, having some effort toward doing something new nets, at minimum, a new
What is a content strategy? How does it provide a competitive advantage if the content itself does not? Isn’t a content strategy supposed to define the content? Let\’s
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication. “Isn’t it obvious?” How many times have you asked this? That phrase often comes
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication. “Isn’t it obvious?” How many times have you asked this? That phrase often comes
Do you approach new content strategy technology from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Why not answer these
Need to revisit your content strategy? Ask these questions about what you know, don’t know, and know you don’t know. It\’ll help set you on the right
Content Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make
