What’s the problem with marketing measurement? Is it that we don’t measure? Well, no, because in our last Content Marketing research study we found that 81% of us
Have you ever had to navigate around rocks blocking your way? Most content marketers do at some point. I recently worked with a senior director of marketing at a large
Last week I participated in a Zoom call with a client who was getting a demonstration of a new digital asset management system. The sales engineer deftly clicked through the
How do you measure content marketing? Despite all the digital ink spilled on the topic, conversations about measurement rarely happen in marketing departments today. Let me explain. Tons of words
“If it’s good enough for you, it’s good enough for me.” That’s a statement heard by no marketer ever. Yet endless discussions about what quality means happen
EXT. CITY SIDEWALK – EARLY EVENING Work colleagues KATE and KEVIN exit their office building. KATE: Hey, do you know about the Stanford marshmallow test? KEVIN: Vaguely. Remind me. KATE: Basically,
So, did you hear the big Sitecore news … No? Don’t worry, hardly anyone else did either. In case you missed it, on Tuesday, Sitecore announced – in possibly one of
Cookie consent. It’s not the primary concern of marketers and CX teams. In fact, it’s probably not a concern at all. But that’s a big mistake. In
How many visitors to your content will be enough to provide return on investment for your marketing goals? You’re probably asking, “Which goals?” “Who is visiting?” “Which content – the
Have you seen the trailer for the new Dune movie? It opens like trailers for most blockbuster films. Our hero, played by Timothée Chalamet, is clearly in for an adventure
One of the most interesting challenges in content marketing is that, unlike campaigns, platforms that attract audiences must be built over time. The potential for failure is there. But, because
Did you catch that? In a series of announcements over the past few weeks, the data giants and surveillance capitalists have surrendered. Oh sure, most of them are still hungry
