The Weird Paradox of Chaos
What is the new normal? What’s the next normal? What even is normal? Every marketing team I speak to these days is doing one of three things. They’re
2 min read
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Does Anyone Really Need Content Marketing?
Is your product sexy? Don’t worry – I’m not going in any NSFW direction. I’m asking whether people buy your product because they want it or because they
2 min read
Looks like Facebook picked the wrong month to stop sniffing glue
Poor Facebook. All it wants to do is conduct surveillance operations on a global scale, build detailed dossiers on users and non-users alike, determine their psychological profiles, preferences, hot
4 min read
Yes, You Can Reserve the Right to Refuse (Some of) Your Audience
Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only two – basic functions: marketing and innovation.” But the first part of
2 min read
Are you playing the long game?
It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of us want our work to connect to some
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Which Shoe Are You Waiting For?
Do you want the good news first or the bad? Research shows that most people – about 88% of us – prefer to get the bad news first. So, here it is:
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Has Germany Opened a Path For US Antitrust Action Against Facebook?
A late June court decision will significantly restrict Facebook’s ability to collect personal data in Germany. The effects could extend to the entire EU, if Facebook is foolish enough
4 min read
Get Rid Of Flat Earth Marketing
Just because I might be wrong, that doesn’t mean you’re right. Have you ever met people who ignore the truth because they feel like they’re right? They
3 min read
Time to rethink how we measure
What was the most successful company last year? Was it Momo, the Chinese social search and instant messaging company that topped Fortune’s list of the 100 Fastest-Growing Companies
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Things Are Fluxed Up!
The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans and activities have been stretched, compressed, and generally bent
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Do What You Want
Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The time given to people or activities represents how
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Are We There Yet?
Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience is a virtue – that the ability to calmly wait
3 min read