Hire for fit, train for skill. Whether you replace the word “fit” with “attitude” or “culture” or “personality,” the point of this popular maxim remains the same. If you want
Not that long ago, when the phone rang at your house, it was lottery time. There was no caller ID, no text messaging to deliver “I’m calling you now”
Fear. It’s one of the most misunderstood human emotions. Fear isn’t the desire to avoid something; that’s indifference. Nor is fear the opposite of courage. As John
A strong governance program—or lack thereof—can make or break marketing operations initiatives. Without a clear plan that delineates your organization’s procedures and requirements, your efforts can, at
Why do you create the content you create? We all want to think that there is true meaning in the work we do, but what is the motivation behind doing
“What is a customer journey map?” On the surface this would seem to be a self-explanatory question – a customer journey map is a diagram/infographic/flowchart the shows the
What is thought leadership? In our busy, search-driven, and social media powered world, differentiating our brand’s point of view can be a daunting task. What do the words
It’s called the California Consumer Privacy Act, but the CCPA will effectively be the US national data privacy standard for consumer business and brands when it takes effect on
It’s called the California Consumer Privacy Act, but the CCPA will effectively be the US national data privacy standard for consumer business and brands when it takes effect on
Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades ago. He argued that as a company (or team)
They said yes. Now what? In 1972, U.S. President Richard Nixon traveled to Beijing for what would become a world-famous visit with China’s leader, Zhou Enlai. During
One of the primary tasks we have as change agents in our industry is to make business-case presentations to executive leadership. It can be a nerve-wracking experience for
