Imagine for a moment you’re Og, the primary hunter in a tribe of hunter-gatherers. You’ve started this innovative project: Instead of sending out hunters on long expeditions,
Are you winning yet? Or are you losing? Is your business first in your industry? How is your content program doing? Best in class? Worst in class? Is your marketing
In developing a Customer Experience strategy, it\’s not the internal systems that should drive the strategy, it\’s the value of the customer\’s experience that should drive the
Here’s something I bet you can identify with. You’ve just gotten your tax refund check and you decide it’s high time to select that new car you’
Content marketing trends so far in 2019 have truly been a reflection of where we are in the world – a tale of two cities. The positive economy, and the acceleration
What is an expected surprise for you? This was a question I asked a marketer in an email exchange last week. He had sent me a note explaining that he
Are you listening, or waiting to speak? When we’re sitting with someone – whether it’s a friend, or a coworker, or our life partner – how often we are actually
Have you ever felt that wave of happiness when your scheduled meeting is canceled? Yeah, me too. But here’s the funny thing. Instead of using that freed time to
At the opening of some movies, you see the phrase “Based on a true story.” These five little words are not just a disclaimer, they’re a purposeful storytelling technique.
In business management and leadership, there’s a theory that people or teams will achieve more success by building on their strengths rather than by fixing their weaknesses. The book
My name is Julia McCoy and I am a college dropout. . . Doesn’t sound very exciting until you realize that the rest of that sentence reads, “. . .who has earned over
“The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it
