Things sure don’t last like they used to. Remember your grandmother’s refrigerator? It lasted 25 years. You might have inherited it. That thing might still be running. But
It\’s been called a \”damning report,\” a \”knock-out blow,\” and an \”unmitigated slap-down of the adtech industry.\” On a positive note, you could also call it a
I have a challenge for you. Don’t think about a pizza. Avoid all thoughts of delicious pizza. You especially should not think about a deep-dish pizza. I’m
Two weeks ago, one of the five most valuable and innovative companies on the planet did something incomprehensibly stupid. Or did it? Apple held its annual Worldwide Developer’s Conference
At a marketing workshop I taught recently an attendee asked, “Is there ever a case where a business would create content that has no intrinsic business value?” I could have
What story are you telling? One of marketing’s most important functions is to differentiate our products and services from our competitors’ to make it more attractive to a particular
Does friction rub you the wrong way? (Sorry, I’ll show myself out.) Friction represents a slowing of movement. Depending on our desired application, it can be good or bad.
This is the second in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing
Organizations undergo change all the time. Some changes are small with little long-term impact on the day-to-day functioning of the company. Others are monumental, requiring the entire
You launched it. The thing. It’s one of the most amazing things your company has done in years. It was a huge success. Your inbox is filled with compliments
As managers, we have two ways to make our business more valuable: financial and strategic. Classic marketing and advertising are almost always focused on creating financial value (sales growth, profit
This is the first in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing
