Perception You're just being "responsive", "collaborative", and "flexible" when you approve and your team spins up content for whomever shouts the loudest
Perception You think (hope) AI is a silver bullet. It’ll clean up your processes, speed up creation, and (finally) get your content lifecycle and flow under control. Automate, and
Perception You think a content intake form and process slows things down. Think it adds unnecessary friction. You don't implement or enforce one in the name of “agility”
Every few years, the internet declares something dead. Blogs. Snail mail. Email. Social media. And in 2010, the forecasted big casualty was brand websites. Back then, Facebook was the unstoppable
Perception Your content feels chaotic. And if we're being transparent, you’re probable annoyed because you’ve tried to clean it up and any improvements are minor, short-
Let’s talk about content marketing. 2026 is about a month away (!), and you can almost hear the collective sigh from every marketing team: “We survived another year of ‘AI
Doing something repeatedly and expecting a different result is EITHER practice or insanity. The only difference is in your degree of patience–how long you’re willing to wait to
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