When it comes to a smart content strategy, can content strategy be the kind of change that is meaningful in business. Can content strategy be sexy again? Change fatigue. It’
Ah, efficiency, the too-oft used word that will make you a winner in corporate buzzword bingo every time. Managers and consultants all love to use this word in meetings,
A long time ago (so long ago that Nickelback still had hits), my marketing leader would ask me how we could measure brand strategy. He would ask what value my
We’ve been hearing the vendor buzz about empowering business users with the latest tech for years. But here’s a question for you: do they really want it? Or
hy Your “Disruption” is Just Expensive Disorder We’re living in an era obsessed with overachievement. Tech billionaires tout themselves as the sole architects of progress, preaching the virtues of
Collaboration. It’s the buzzword that companies love to toss around like confetti at a New Year’s party. “We need more collaboration!” and then schedule another round of soul-
Are Answer Engines the new website? Believe it or not, brands once considered replacing their websites with Facebook pages. Yes, really. Barely 15 years ago, some brands genuinely believed their
An AI Content Audit might be just what you need to make sure you’re teaching the AI to represent your brand well. “What are we teaching our children?” Once
Is Reach and Frequency dead? For two decades, we’ve been ghostwriting Google’s profits—and now AI is remixing our work into traffic black holes. And we marketers have
Ah, efficiency, the too-oft used word that will make you a winner in corporate buzzword bingo every time. It’s a word that every manager (and consultant) loves to
An AI Content Audit might be just what you need to make sure you’re teaching the AI to represent your brand well. “What are we teaching our children?” Once
Are Answer Engines the new website? Believe it or not, brands once considered replacing their websites with Facebook pages. Yes, really. Barely 15 years ago, some brands genuinely believed their
