So you need a new … WCMS? Marketing automation platform? E-commerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out
A Proof of Concept (PoC) and a “Bake-Off” are not the same things, although many people treat them as such. To clarify, a “Bake-Off” is a pitting of
Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far
Decisions. The higher you go, the more difficult they become. President Barack Obama once said, “… by the time something reaches my desk, that means it’s really hard. Because if
“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation
“And now back to our regularly scheduled programming.” If there’s one wish that’s high on nearly everyone’s list, it’s this one. The only refrain that could
“And now back to our regularly scheduled programming.” If there’s one wish that’s high on nearly everyone’s list, it’s this one. The only refrain that could
How are you? In English-speaking countries, we ask this question as part of our universal greeting. “Hi, how are you?” We ask it in almost any situation. We greet
There are moments in life when a crisis disrupts the patterns of how we spend our time. It might be something as small as missing a flight, which forces us
It’s a common question on the Americans in Berlin Facebook group: Karen wants to get $3500 from her US account and have it available in cash euros. But her
What is our responsibility to create content? With so many of us at home, there’s never been such a large, welcoming, and hungry audience for digital media as there
When is this going to be over? When will things get better? When can we start marketing again? Tell stories? Go outside? Hug someone? When will it be safe again?
