Is your product sexy? Don’t worry – I’m not going in any NSFW direction. I’m asking whether people buy your product because they want it or because they
Poor Facebook. All it wants to do is conduct surveillance operations on a global scale, build detailed dossiers on users and non-users alike, determine their psychological profiles, preferences, hot
Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only two – basic functions: marketing and innovation.” But the first part of
It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of us want our work to connect to some
Do you want the good news first or the bad? Research shows that most people – about 88% of us – prefer to get the bad news first. So, here it is:
A late June court decision will significantly restrict Facebook’s ability to collect personal data in Germany. The effects could extend to the entire EU, if Facebook is foolish enough
Just because I might be wrong, that doesn’t mean you’re right. Have you ever met people who ignore the truth because they feel like they’re right? They
What was the most successful company last year? Was it Momo, the Chinese social search and instant messaging company that topped Fortune’s list of the 100 Fastest-Growing Companies
The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans and activities have been stretched, compressed, and generally bent
Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The time given to people or activities represents how
Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience is a virtue – that the ability to calmly wait
So you need a new … WCMS? Marketing automation platform? E-commerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out
