Putting the “Proof” in a POC
A Proof of Concept (PoC) and a “Bake-Off” are not the same things, although many people treat them as such. To clarify, a “Bake-Off” is a pitting of
2 min read
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DIY Guide to Partner Selection
Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far
5 min read
What Is The Better Answer?
Decisions. The higher you go, the more difficult they become. President Barack Obama once said, “… by the time something reaches my desk, that means it’s really hard. Because if
3 min read
Understand your Audience - ALWAYS
“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation
4 min read
What Now? It\'s Not What\'s Next.
“And now back to our regularly scheduled programming.” If there’s one wish that’s high on nearly everyone’s list, it’s this one. The only refrain that could
2 min read
What Now? It\'s Not What\'s Next.
“And now back to our regularly scheduled programming.” If there’s one wish that’s high on nearly everyone’s list, it’s this one. The only refrain that could
2 min read
If you ask, get ready for the response
How are you? In English-speaking countries, we ask this question as part of our universal greeting. “Hi, how are you?” We ask it in almost any situation. We greet
2 min read
When Nothing Isn’t a Crisis
There are moments in life when a crisis disrupts the patterns of how we spend our time. It might be something as small as missing a flight, which forces us
2 min read
Tales of trust from Berlin
It’s a common question on the Americans in Berlin Facebook group: Karen wants to get $3500 from her US account and have it available in cash euros. But her
3 min read
Tear Down the Wall of Noise
What is our responsibility to create content? With so many of us at home, there’s never been such a large, welcoming, and hungry audience for digital media as there
2 min read
Say When
When is this going to be over? When will things get better? When can we start marketing again? Tell stories? Go outside? Hug someone? When will it be safe again?
2 min read
Multiple Tones Strike Beautiful Chords
It wasn’t what you said. It was how you said it. After 26 years of marriage, my wife, Elizabeth, and I fight about very few things. But when we
2 min read