Multiple Tones Strike Beautiful Chords
It wasn’t what you said. It was how you said it. After 26 years of marriage, my wife, Elizabeth, and I fight about very few things. But when we
2 min read
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The Critical Role of Content in a Crisis
Sometimes there seems to be an uninterrupted supply chain filled with crisis after crisis. You likely have an array of go-to resources to lean on in your personal life
2 min read
What To Say When There\'s Nothing To Say
Hello to all of you! We hope you are all safe, well, and getting through what is an extraordinarily disruptive time. I’m fairly certain the last thing you need
2 min read
What To Say When There\'s Nothing To Say
Hello to all of you! We hope you are all safe, well, and getting through what is an extraordinarily disruptive time. I’m fairly certain the last thing you need
2 min read
Escape the Spiral of Silence
Do you have an opinion? Every content creator with an opinion has one thing in common: Fear. I know I have it. Everybody who offers opinions on the world – politicians,
3 min read
Create the Stories that Shape the Future
From intern to manager intern to C-suite, everyone wants to predict the future. The more accurately we can predict, the better the odds that what we’re doing today
2 min read
The Crucial Difference Between Story and Narrative
Storytellers. Writers. Marketers. We are all creatures of what “ought to be true.” In Tennessee Williams’ classic play A Streetcar Named Desire, Blanche Dubois praised this idea. “I don’t
3 min read
How to Avoid the Trap Between Strategy and Planning
How much strategy is enough? I think we can all agree that a strategic plan is important. A good strategic plan is simultaneously: * a compelling argument for why we want
2 min read
IKEA sets a new privacy standard for marketers
You\’ve heard of the Amazon standard — in fact, you\’re probably getting a little tired of it. It expresses the undeniable fact that, in the consumer-centric era, customer
4 min read
Plan for the Future, Live in Today
Are you overthinking things? One of the common challenges we have as team leaders these days is to make decisions under pressure. Where should we focus our time? Where do
2 min read
Remembering the Muse of Big Ideas
Who shapes your ideas? In Greek Mythology, nine muses gave artists and philosophers inspiration for their creations. There were muses for comedy, tragedy, sacred poetry, lyric poetry, dance, music, astronomy,
2 min read
On the use and abuse of disruption: Remembering Clayton Christensen
(Professor Clayton Christensen, who passed away at 67 on 23 January 2020, will undoubtedly be long remembered as one of the greatest business theorists of the modern age — perhaps rivaled
5 min read