* For as long as I can remember, marketing teams have faced a thorny problem: Technology. In the pre-internet days, I helped marketing teams wrestle their presentations onto CD-ROMs
Do you jump to conclusions? It’s inevitable for humans. Wait, did I just jump to a conclusion? Psychology says cognitive biases motivate people to jump to conclusions. For example,
I’m a lucky content creator. Why? Well, for many reasons. One of the biggest involves working as part of a remarkable strategic content team that includes talented editors (content
Over 5,000 years ago, people began to optimize content so it could be discovered. They built libraries. Libraries gave people an organized archive where they could search for answers
In the wonderful movie The Magic of Belle Isle, Morgan Freeman plays a novelist who has lost his passion for writing. On a visit to the small town of Belle
How should you measure the value of brand awareness? I\’m asked that frequently by B2B marketers, but they aren\’t asking \”how to measure it.\” That answer, of course,
It doesn’t matter where you go, who you are talking to, or what you are talking about – somehow, someway, AI (artificial intelligence) creeps, or more often, comes screaming into
A trope in content and marketing circles says: “AI won’t replace you, but someone using AI will.” It’s stupid. Pointless. And entirely based on fear. Now, to be
I recently thought of this old joke. Two hikers walk around a bend in the trail and come face to face with an angry bear. One hiker drops to his
We ordered Domino’s pizza last weekend. I know, I know. But hang with me for a moment. Do you know the scene in the movie Reality Bites where they
Did you read the open letter from The Future of Life Institute? That call to pause AI experiments more powerful than GPT-4 emerged a couple of weeks ago, and
Comedian David Mitchell once offered this truth on the British game show Would I Lie To You?: One of the codes I live my life by is that my appearance
