Perception You think reusing content is lazy or uninspired. You want each piece to feel “fresh”, “new”, and “original”. Reality Starting from scratch and reinventing the proverbial wheel for every
Perception You think writers “should just know” the strategy. Or that they can “figure it out” as they go because, you know, they are smart and creative. Reality That assumption
Perception Everything looks fine on paper. Your org charts are up to date. Everyone has a title, job description, and knows where they fit in the grander scheme of things.
Perception You're just being "responsive", "collaborative", and "flexible" when you approve and your team spins up content for whomever shouts the loudest
Perception You think (hope) AI is a silver bullet. It’ll clean up your processes, speed up creation, and (finally) get your content lifecycle and flow under control. Automate, and
Perception You think a content intake form and process slows things down. Think it adds unnecessary friction. You don't implement or enforce one in the name of “agility”
Perception Your content feels chaotic. And if we're being transparent, you’re probable annoyed because you’ve tried to clean it up and any improvements are minor, short-lived,
