Perception You think your CMS is inadequate; it doesn’t offer the features and functionality needed to deliver the content experiences your teams are creating. Teams complain about the interface
Perception There’s a process gap; you buy new tech to fix it. Your teams are overloaded with work; you buy a new workflow management tool to “help” alleviate the
Don’t report on how much you content you created, show insights on business impact and what changed because you wrote.
Perception Stakeholders LOVE content. They’re full of ideas (and demands). They’re passionate. They care about the brand. Reality They have no clue what it takes to produce great
Perception You think you have a “robust” content library. It’s FULL of “assets”. Pridefully, you boast about the volume of files your team has amassed over the years. Reality
Perception You think reusing content is lazy or uninspired. You want each piece to feel “fresh”, “new”, and “original”. Reality Starting from scratch and reinventing the proverbial wheel for every
Perception You think writers “should just know” the strategy. Or that they can “figure it out” as they go because, you know, they are smart and creative. Reality That assumption
Perception Everything looks fine on paper. Your org charts are up to date. Everyone has a title, job description, and knows where they fit in the grander scheme of things.
Perception You're just being "responsive", "collaborative", and "flexible" when you approve and your team spins up content for whomever shouts the loudest
Perception You think (hope) AI is a silver bullet. It’ll clean up your processes, speed up creation, and (finally) get your content lifecycle and flow under control. Automate, and
Perception You think a content intake form and process slows things down. Think it adds unnecessary friction. You don't implement or enforce one in the name of “agility”
Perception Your content feels chaotic. And if we're being transparent, you’re probable annoyed because you’ve tried to clean it up and any improvements are minor, short-
