Perception You believe content governance is covered and under control. There's an editorial calendar. Someone reviews things before they go out. Mostly ... when there's time. Which
Perception AI will fix your content problems. You believe adding AI to your content workflow is the move that will finally get you ahead. More output. Better personalization. Faster turnaround.
Perception Rewriting feels productive. You’re updating headlines, refreshing intros, tightening copy. Content is being renewed to align with your strategy. Or at least that is what you tell yourself.
Perception You think burnout is a people problem. Not enough resilience. Not enough motivation. Not enough positivity. If only your team were more committed and adaptable. Reality Burnout isn’t
Perception You think you offer your audiences personalized experiences because you’ve segmented by job titles, industries, geography, and or funnel stage. It feels structured and thorough. But it’s
Perception You think you need more content. There are gaps. Requests for “new” content keep streaming in. It feels like you don’t have enough to work with. Reality You
Stop saying yes to all content requests, and start prioritizing content efforts on content that matters and has an impact.
Perception You say the concept of a sales and marketing funnel is outdated. Buyers aren’t linear, journeys are messy, and everything is too chaotic and changes to fast to
Perception You think your CMS is inadequate; it doesn’t offer the features and functionality needed to deliver the content experiences your teams are creating. Teams complain about the interface
Perception There’s a process gap; you buy new tech to fix it. Your teams are overloaded with work; you buy a new workflow management tool to “help” alleviate the
Don’t report on how much you content you created, show insights on business impact and what changed because you wrote.
Perception Stakeholders LOVE content. They’re full of ideas (and demands). They’re passionate. They care about the brand. Reality They have no clue what it takes to produce great
