Perception You've got the recommended tools: CMS, DAM, CDP, a handful of point solutions someone championed two years ago, and at least one platform nobody remembers buying. It&
Perception The pressure to “prove” content value has ramped up the last couple of years. It’s always been there, but now leadership are persistent in asking for numbers and
Perception You know multichannel management is one of your biggest content operations problems because your teams tells you, all the time, in so many ways: too many channels, too many
Perception You’re short-staffed, or at least it feels that way. The team is overwhelmed by the seemingly never-ending requests from across the organization, and the fix seems
Perception You know the roles you need to hire: content strategists, producers, writers, and team leads with project management prowess. All of which need to be AI savvy and technology
Perception We've tried everything there is to clean up content operations: * Content audit? Done. * Reviewed, revised, and agreed upon governance? Check. * Updated standard workshop? Delivered. * Created a shared
Perception You think a content intake form and process slows things down. That it adds unnecessary friction and gets in the way of creativity. So you don't implement
Perception The team is sorted - you have an org chart that shows who reports to whom, who owns what function, and how decisions flow. Reorgs happen every couple of years,
Perception You've been at this a while; mastered the tech (CMS, MAP, CRM, etc.), improved workflows, documented processes, and contribute more than just articles with catchy headlines. You&
Perception Things are running smoothly. You’re impressed with the team and how they’ve “integrated” AI into the “process” and now they're producing more content than ever.
Perception You think having a voice-and-tone guide is enough. People have read it. You ran the workshops. The PDF is on the shared drive. The brand book was
Perception You think involving a lot of people makes content “better,” or at least “safer”. More eyes on the draft is better than fewer, and translates to more stakeholder buy-
